Convert 30% Higher With the Power of AI
Smart traffic™
"What Can I Test With Variants?"
There are tons of different ways to find content that resonates with your customers. Here are just a few examples to get you started.
Images
Copy
Swap out a hero image to find the perfect something for everyone.
You and your boss can't agree on your fabulous product-puns? Put them to the test for real.
CTA Buttons
Device Type
Pinpoint the perfect place for visitors to convert.
Mobile or desktop? Make sure your customers see the best version of your page.
Geo-Location
Video
Canada: toque. America: beanie.
Speak your customers' language wherever they are.
Just created a fancy new promotional video you can't wait to show off? Try spreading it across your variants.
Smart Traffic Will Start Learning With as Little as 50 Visitors
Pair your marketing skills with the power of machine learning, and optimize faster than ever before.
From early tests,
Smart Traffic customers get
when compared to an A/B test.
20%
Higher conversions on average
"Okay, How Does This Work? Is This An A/B Test?"
A/B testing can be complex and time-consuming. Instead of doing guesswork, marketers need a tool that gets the best conversion rate for their diverse traffic (even on small campaigns). So we built that.
Smart Traffic's AI-powered algorithm learns from a visitor's attributes, such as location and device type, to send them to the page where they're most likely to convert.
A/B Testing
A/B testing demands volumes of traffic you might not have. At best, it helps you serve a single landing page that appeals to as many similar people as possible. It targets the average visitor.
But a “one-page-fits-all” approach with one champion variant doesn’t speak to different visitors interested in your offer. After all the time and traffic invested—your “optimized” landing page still misses out on conversions.
Smart Traffic
Smart Traffic sends your traffic directly to the page that’s right for them and never stops learning how to get better at it. No more long testing periods or high traffic requirements . Pages see an average lift in conversions of 30% compared to an equivalent A/B test.
Plus, it’s easy as pie to get started. Just build the variants and turn on Smart Traffic. See how to turn it on now.
You don't need to pay extra for this. All you gotta do is turn it on.
Smart Traffic is already available on your account!
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Smart TraffiC™
Automagically match every visitor with the landing page that’s right for them.
Smart Traffic™ boosts campaign performance so you can test with confidence, with 31.8% more conversions on average compared to A/B testing.
Set your conversion goals.
Smart Traffic works with button click, link click, or form fill conversion set in the Unbounce builder. By setting a goal, you’re helping Smart Traffic measure your conversion success.
Create your variants.
Take any landing page, duplicate it, and then make a change to the headline, call-to-action, supporting copy, or design. You’re not limited to just one change—or one variant of your page.Be your most creative self.
Optimize automagically.
There’s no need to babysit Smart Traffic or decide on a winning variant. Keep it running to see a lift in your conversion rates as it adapts and improves over the lifetime of your campaigns.
Turn on Smart Traffic.
Now that your goal is set, publish your page variants and activate Smart Traffic. This AI-powered approach to optimization eliminates the manual hassles—and long waits—associated with traditional testing.
“We had about a 30% lift in conversion rate from Smart Traffic on day one. For us, using this feature just made sense. I’ve used Unbounce for years, so I’m used to building page variants and running tests. Smart Traffic was a natural next step.”
Mark Jung, Head of Marketing
