Confidently Increase Performance
With the Power of AI
Smart traffic™
What to Test With Variants
There are tons of different ways to find content that resonates with your customers. Here are just a few examples to get you started.
Images
Copy
Swap out a hero image to find the perfect something for everyone.
You and your boss can't agree on your fabulous product-puns? Put them to the test for real.
CTA Buttons
Device Type
Pinpoint the perfect place for visitors to convert.
Mobile or desktop? Make sure your customers see the best version of your page.
Geo-Location
Video
Canada: toque. America: beanie.
Speak your customers' language wherever they are.
Just created a fancy new promotional video you can't wait to show off? Try spreading it across your variants.
Once It's On, It Only Gets Better
From Early Tests,
Smart Traffic Customers Get
when compared to an A/B test.
20%
Higher conversions on average
Confidently increase performance with AI today. All you gotta do is turn it on.
Smart Traffic is already available on your account!
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Smart TraffiC™
Automagically match every visitor with the landing page that’s right for them.
Smart Traffic™ boosts campaign performance so you can test with confidence, with 31.8% more conversions on average compared to A/B testing.
“We had about a 30% lift in conversion rate from Smart Traffic on day one. For us, using this feature just made sense. I’ve used Unbounce for years, so I’m used to building page variants and running tests. Smart Traffic was a natural next step.”
Mark Jung, Head of Marketing
Smart Traffic will learn, then optimize your traffic with as little as 50 visitors. Over time, it stays agile to any change in strategy, traffic, or traffic source.
Create your variants.
Take any landing page, duplicate it, and then make a change to the headline, call-to-action, supporting copy, or design. You’re not limited to just one change—or one variant of your page.Be your most creative self.
Set your conversion goals.
Smart Traffic works with button click, link click, or form fill conversion set in the Unbounce builder. By setting a goal, you’re helping Smart Traffic measure your conversion success.
Turn on Smart Traffic.
Now that your goal is set, publish your page variants and activate Smart Traffic. This AI-powered approach to optimization eliminates the manual hassles—and long waits—associated with traditional testing.
There’s no need to babysit Smart Traffic or decide on a winning variant. Keep it running to see a lift in your conversion rates as it adapts and improves over the lifetime of your campaigns.
Optimize automagically.
Pages Using Smart Traffic
See an Average Conversion
Lift of 30%
Speed up your time to results
No more waiting months for enough traffic to hit your landing page to crown a champion. Smart Traffic starts optimizing fast—even when you add new variants or change traffic sources.
Get the best conversion rate possible
Smart Traffic looks at each visitor’s attributes and sends them to the version of the page that’s most relevant to them based on their unique context.
No matter the size of your business, enhance your marketing with machine learning to create amazing campaigns, smarter content, and more compelling visitor experiences.
Enhance your campaigns with AI
Smart Traffic is a machine learning tool that tests, predicts, and optimizes your campaigns. These split-second routing decisions are more accurate than a human-powered test could ever be.